SPAA (Sustainable Promotion of the Atlantic Area) was a project supported by the European Regional Development Fund (INTERREG IIIB) seeking to promote the economic development of European towns and cities by testing the impact of an integrated marketing approach based on their local distinctiveness. Chester was a lead partner on the project, which was conceived by Chester City Centre Management. This catalyst enabled considerable growth in the resources applied to annual tactical marketing campaigns across a range of sectors. Between 2005 and 2008, the SPAA project aimed to take into account the economic disadvantages of peripheral regions of the Atlantic area and to study how an integrated promotion system could help to overcome regional imbalances of these areas. This systematic review of promotion strategies for the approximation of regions sought to strengthen the identity of the Atlantic area.
The aim of the European Union Sustainable Promotion of Atlantic Area (SPAA) programme was to improve sustainable economic development opportunities for areas on Europe’s Atlantic fringe. A practical guide was required by four European city partners working in the relatively new field of place-making under the SPAA programme. Its aim was to advise European Atlantic cities and regions – members of the Conference of Atlantic Arc Cities – how to improve their economic competitiveness through an integrated place-making strategy.
Partners of SPAA were:
- Deputación Provincial de Ourense (Galicia) (ESP)
- Limerick Co-ordination Office (Limerick) T/A Lodis Limited Limerick (IRL)
- Valima- Associação de Municipios do Vale do Lima (Ponte de Lima) (PT)
- Conference of Atlantic Arc Cities Rennes (FR)
- CHESTER CITY COUNCIL (RU)
Some interesting documents: