TONETA meeting in Guimaraes

Tamara Guirao, CAAC Coordinator

Tamara Guirao, CAAC Coordinator

Coinciding with the General Assembly of the Atlantic Regions, TONETA partnership met in Guimaraes on 17th and 18th May 2013. This event was labelled under the “European City of Sport”, an award received by Guimaraes (Vale do Ave) in 2013 and by Cardiff for 2014.

The first day the debates focused on the importance of sports in territorial cohesion and urban development. The meeting was opened by Mr. Gabriel Pontes, responsible for the project TONETA in Vale do Ave and Secretary-General of AMAVE. Paula Nogueira, from the Sports’ Commission of Guimaraes presented the application and the implementation of the European City of Sport, while João Zamith (Intercéltica) discussed about the role “The role of culture, sport and heritage in boosting tourism and regeneration in coastal areas”. These inputs were followed by the intervention of CAAC Coordinator, Ms. Tamara Guirao, who in behalf of the TONETA partnership presented the diverse initiatives of the cities involved concerning sport and urban development. The day was closed by François Arbellot, Leader of the Atlantic project NEA 2, who explained the procedures and challenges around nautism in the Atlantic Area; and Vitor Lemos, who presented the XIX Edition of the Atlantic Watersport Games and the initiatives around the Sea City in Viana do Castelo.

The second day took the shape of a workshop. In the first session the participants analysed the TONETA project so as to draft a swot analysis to be presented in the final report and draw lessons for the future. In the second session, the focus was dedicated to the European Call on Sports, discussing the adequacy of this call as a future evolution of TONETA. Participants also stated that more simplification was needed in EU projects’ presentation and justification, following the example of more friendly calls like Europe for Citizens. As a significant guideline of TONETA, networking possibilities were examined by discussion on the examples of the – “World surf cities network” (of which Viana do Castelo is a member) and the Volvo Ocean Race.

In the conclusions, Mr. Gabriel Pontes, Secretary-General of AMAVE invited partners to keep working together, and to see the final report not as an end of the project but as a start of new ways of cooperation.


Gijón Tourism reinforces its promotion in Spain, France and Portugal

English: Gijon, Asturias, Spain. Town Hall. Bu...

English: Gijon, Asturias, Spain. Town Hall. Built 1865, rehabilitated in 2002.  (Photo credit: Wikipedia)

The Sociedad Mixta de Turismo de Gijón (Gijón Joint Tourist Board) has signed an agreement with the online travel agency Logitravel that, in 2012, represented a 27% increase in overnight stays for Gijón and over 32 million advertising impacts.

Gijón Joint Tourist Board has renewed its agreement with the online travel agency Logitravel to maximize sales to Gijon in all Logitravel channels and the Spanish, Portuguese and French markets, key markets in the Tourism Action Plan of the city. The agreement with Logitravel meant in 2012 a 27% more of overnight stays in the destination Gijón and over 32 million advertising impacts.

This agreement reinforces the commitment of Gijón Tourism for the promotion and distribution through new media and the increase of investment in online channels. 27% of Spanish people purchase through Internet, 12.5% more than in 2010 and 50% more than in 2007, according to the ‘Electronic Commerce 2012’ study conducted by the Online Business School (OBS), with data from the INE (National Statistics Institute), Eurostat and the World Bank. In addition, the most purchased product in Spain online is related to travel: 52.9% of online shoppers have bought their holidays.

The agreement includes the marketing in the 1,500 agencies connected to the Traveltool system; insertions in National, Catalan and Galician print media, as well as banners in the Prisa Group digital media (El Pais, As and Cinco días) and those of Unidad Editorial (El Mundo, Expansion, Telva, Yo Donna and Marca)

Logitravel is one of the online travel agencies best positioned in the Spanish market, with a high percentage of annual growth and a growing commitment by the destination Gijón. It is present in six markets: Spain, Portugal, Italy, Germany, France and Brazil . They have more than 4,800,000 registered users, are leaders in selling cruises online and the second most important online travel agency in Spain and Portugal.

Source : Gijón tourism

Gijón mantiene la vicepresidencia de la Conferencia de Ciudades del Arco Atlántico

15px|link= Bandera de Gijón, en Asturias (Espa...

Bandera de Gijón, en Asturias (España)… (Photo credit: Wikipedia)

Carmen Moriyón, en su calidad de alcaldesa de Gijón, ocupará la vicepresidencia de la Conferencia de Ciudades del Arco Atlántico durante los próximos tres años. La renovación de este cargo directivo se decidió en la asamblea general de la entidad, que tuvo lugar a finales del pasado mes de octubre en la localidad francesa de Brest. El presidente de esta red de ciudades es el alcalde de Caen, en la Baja Normandía francesa. En el buró ejecutivo también están presentes munícipes de Rennes, Saint Nazaire, La Coruña, Brest y Avilés.

En el marco de esta red municipalista, Gijón está desarrollando en la actualidad el proyecto Knowcities de impulso de las economías del conocimiento en ciudades de tamaño medio. Gijón ha creado aquí un grupo de trabajo sobre el sector creativo.

source: atlanticcities

Cooperation Day

On 21 September, European Territorial Cooperation (ETC) will be celebrated all over Europe through many local and public events during the week of 17-23 September.  ETC has always promoted bridge-building and long-term relationships between local authorities and citizens across borders. In this sense, CECICN network has highlighted the importance of European Territorial Cooperation, both in its Strategic Document and in the 1st Congress of European Bordersheld last June in A Coruña.
From this perspective, the endeavours of cities and the multiplier effect of urban networks serve to pull in European policies to the heart of the European territories. Building on bottom-up initiatives, city networks have become key actors of the ETC promoting mutual learning and pooling resources to implement common projects, among other initiatives. Therefore, in the current context of negotiation on the future EU cohesion policy, the European Cooperation day is a good opportunity to reaffirm the benefits of the territorial cooperation and the fundamental role of city networks.

Further reading:
More info on the European cooperation Day.
Toneta project: City networks and Cohesion Policy
CECICN: Strategic document on Smart Cooperation